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the secret is YOU
$25.00
/
the secret is YOU
Sale price$25.00
How a trailblazing business turned the hottest bedroom toy accessories into a $350 million global empire.
In 2000, Chris Cicchinelli was twenty-five and at a crossroads. He had just been forced to leave a promising position at a large retail franchise when his mother, Patty Brisben, called. She wanted her son’s help in growing her women-only, in-home party business featuring relationship enhancement products.
Cicchinelli had been earning well over $100,000 annually at his previous job. Patty said she could pay him just $24,000. Still, he said yes, planning to stay just a few months to get the company—which would soon be rebranded as Pure Romance—on its feet. But after recognizing its potential, he never left.
Long hours on the road and a restyled business model initially led to financial struggles, and more questions than answers. But their strategy ultimately paid off in explosive growth that swelled the company’s revenues from $3 million in 2001 to $350 million today. Its workforce of independent consultants now exceeds 40,000 in the U.S. and abroad, despite the recent challenges posed by the COVID-19 pandemic.
In the secret is YOU, author Chris Cicchinelli charts his two-decade journey transforming Pure Romance into the world’s largest in-home/virtual party company of its kind, while also sharing his innovative approach for empowering women to become successful entrepreneurs themselves.
In 2000, Chris Cicchinelli was twenty-five and at a crossroads. He had just been forced to leave a promising position at a large retail franchise when his mother, Patty Brisben, called. She wanted her son’s help in growing her women-only, in-home party business featuring relationship enhancement products.
Cicchinelli had been earning well over $100,000 annually at his previous job. Patty said she could pay him just $24,000. Still, he said yes, planning to stay just a few months to get the company—which would soon be rebranded as Pure Romance—on its feet. But after recognizing its potential, he never left.
Long hours on the road and a restyled business model initially led to financial struggles, and more questions than answers. But their strategy ultimately paid off in explosive growth that swelled the company’s revenues from $3 million in 2001 to $350 million today. Its workforce of independent consultants now exceeds 40,000 in the U.S. and abroad, despite the recent challenges posed by the COVID-19 pandemic.
In the secret is YOU, author Chris Cicchinelli charts his two-decade journey transforming Pure Romance into the world’s largest in-home/virtual party company of its kind, while also sharing his innovative approach for empowering women to become successful entrepreneurs themselves.
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CONTACT INFORMATION: If you need to contact us for any reason, please call our Customer Service Department at (877.684.7643). We are available Monday-Friday 8AM-5PM EST. After hours you may leave a message and a representative will return your phone call within 48 hours.
ORDER NOTIFICATION: Customers receive an email order acknowledgement as well as a shipping notification. You may also check your order status by clicking the "My Account" button at the top right of the page.
CONTACT INFORMATION: If you need to contact us for any reason, please call our Customer Service Department at (877.684.7643). We are available Monday-Friday 8AM-5PM EST. After hours you may leave a message and a representative will return your phone call within 48 hours.
Customer Service
METHOD OF PAYMENT: We accept MasterCard, VISA and American Express cards as forms of payment. Our web site encrypts your login and credit card information in transit.
ORDER NOTIFICATION: Customers receive an email order acknowledgement as well as a shipping notification. You may also check your order status by clicking the "My Account" button at the top right of the page.
CONTACT INFORMATION: If you need to contact us for any reason, please call our Customer Service Department at (877.684.7643). We are available Monday-Friday 8AM-5PM EST. After hours you may leave a message and a representative will return your phone call within 48 hours.
ORDER NOTIFICATION: Customers receive an email order acknowledgement as well as a shipping notification. You may also check your order status by clicking the "My Account" button at the top right of the page.
CONTACT INFORMATION: If you need to contact us for any reason, please call our Customer Service Department at (877.684.7643). We are available Monday-Friday 8AM-5PM EST. After hours you may leave a message and a representative will return your phone call within 48 hours.
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